/ Read by 18K+ Advisors
Helping Advisors {result} in {time frame}
The hottest weekly newsletter in insurance, built for advisors who want to accelerate their growth, stop missing opportunities, and replicate the best of the best.
Every week, you'll get:
Strategic learnings & takeaways from Tom Wall, Ph.D.
Language, scripts & tactics that actually work
Case-winning insights in under 5 minutes
/ Read by 18K+ Advisors
Helping Advisors {result} in {time frame}
The hottest weekly newsletter in insurance, built for advisors who want to accelerate their growth, stop missing opportunities, and replicate the best of the best.
Every week, you'll get:
Strategic learnings & takeaways from Tom Wall, Ph.D.
Language, scripts & tactics that actually work
Case-winning insights in under 5 minutes
/ Read by 18K+ Advisors
Helping Advisors {result} in {time frame}
The hottest weekly newsletter in insurance, built for advisors who want to accelerate their growth, stop missing opportunities, and replicate the best of the best.
Every week, you'll get:
Strategic learnings & takeaways from Tom Wall, Ph.D.
Language, scripts & tactics that actually work
Case-winning insights in under 5 minutes
What Makes The Whole Story Different?
What Makes The Whole Story Different?
Helping top advisors simplify complex strategies, close bigger cases, and master the product—without the fluff.
Helping top advisors simplify complex strategies, close bigger cases, and master the product—without the fluff.
Helping top advisors simplify complex strategies, close bigger cases, and master the product—without the fluff.
No More Surface-Level Takes
We go deep on the structure and psychology behind premium Whole Life sales.
No More Surface-Level Takes
We go deep on the structure and psychology behind premium Whole Life sales.
No More Surface-Level Takes
We go deep on the structure and psychology behind premium Whole Life sales.
5-Minute Strategy Digest
Short, sharp, and impactful enough to re-read before client meetings.
5-Minute Strategy Digest
Short, sharp, and impactful enough to re-read before client meetings.
5-Minute Strategy Digest
Short, sharp, and impactful enough to re-read before client meetings.
Scripts That Actually Work
Real phrasing and frameworks from top closers—not untested theories.
Scripts That Actually Work
Real phrasing and frameworks from top closers—not untested theories.
Scripts That Actually Work
Real phrasing and frameworks from top closers—not untested theories.
Built for Premium Cases
Focused entirely on helping you move upmarket with confidence.
Built for Premium Cases
Focused entirely on helping you move upmarket with confidence.
Built for Premium Cases
Focused entirely on helping you move upmarket with confidence.
Mindset Meets Strategy
We don’t just tell you what to say—we help you become the advisor who says it with conviction.
Mindset Meets Strategy
We don’t just tell you what to say—we help you become the advisor who says it with conviction.
Mindset Meets Strategy
We don’t just tell you what to say—we help you become the advisor who says it with conviction.
Trusted Across the Industry
Read by 6,000+ advisors, leaders, and firms across North America.
Trusted Across the Industry
Read by 6,000+ advisors, leaders, and firms across North America.
Trusted Across the Industry
Read by 6,000+ advisors, leaders, and firms across North America.
WRITTEN BY
WRITTEN BY
Tom Wall, P.h.D.
Tom Wall, P.h.D.
Tom Wall, P.h.D.
Tom Wall has spent the entirety of his 22-year career positioning whole life insurance and competing against its alternatives. Starting in college as an award-winning advisor with Northwestern Mutual before moving his practice to MassMutual, he subsequently grew his career in prominent home office roles in sales and marketing leadership. In those roles, he developed into a renowned storyteller and product expert at perennial company conferences and firm meetings nation-wide.
Tom’s Ph.D. is in retirement income planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders Wade Pfau, Michael Finke, and Stephen Parrish. His focus on academic integrity and decades of sales experience combine to make him a uniquely credible and inspirational voice in the life insurance space.
Tom Wall has spent the entirety of his 22-year career positioning whole life insurance and competing against its alternatives. Starting in college as an award-winning advisor with Northwestern Mutual before moving his practice to MassMutual, he subsequently grew his career in prominent home office roles in sales and marketing leadership. In those roles, he developed into a renowned storyteller and product expert at perennial company conferences and firm meetings nation-wide.
Tom’s Ph.D. is in retirement income planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders Wade Pfau, Michael Finke, and Stephen Parrish. His focus on academic integrity and decades of sales experience combine to make him a uniquely credible and inspirational voice in the life insurance space.
Tom Wall has spent the entirety of his 22-year career positioning whole life insurance and competing against its alternatives. Starting in college as an award-winning advisor with Northwestern Mutual before moving his practice to MassMutual, he subsequently grew his career in prominent home office roles in sales and marketing leadership. In those roles, he developed into a renowned storyteller and product expert at perennial company conferences and firm meetings nation-wide.
Tom’s Ph.D. is in retirement income planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders Wade Pfau, Michael Finke, and Stephen Parrish. His focus on academic integrity and decades of sales experience combine to make him a uniquely credible and inspirational voice in the life insurance space.
